Despite the challenges of 2020, Australian composer Sally Greenaway has finished the year with a flourish, thanks to a combined funding strategy including philanthropy.
By March 2020, most artists were staring at their shoes. The year ahead looked bleak as we watched our calendars empty. Any engagements that did stay were on tenterhooks, as we wondered whether borders would close or whether physical distancing would affect our events. For many artists, it was easier to just quit. But not for Sally Greenaway.
Sally became a listed artist on Armchair Philanthropy in January 2020. As the months passed, we saw several philanthropists subscribe to her work – one even commenting “Good luck over the coming months!”. But what really surprised us was that many of those individuals actually returned to increase their monthly contributions, once Covid had hit Australia.
Sally got to work, and with a combination of funding sources – including Philanthropy – Sally completed three new compositions. She was able to have these professionally filmed and recorded at the ANU School of Music, and funding even permitted her to fly in Philip Arkinstall, the associate principal clarinetist from the Melbourne Symphony Orchestra, for the project.
“It’s been AMAZING to be working again after the horrible year of 2019”, Sally reflects.
“To have pulled off such a complex project spearheaded completely myself and sorting out all the legal/contracts, the communication and administration (with so many stakeholders), and then having my artistic director and producer hat on during the actual three days of production, with people on the ground doing all this work for me, feels amazing”, says Sally.
“Budget for just this portion of the project (3 days with rehearsals and recording/filming) was about $20k, which was made up of several different pools of money including 2 grants, 2 large one-off donations from patrons, regular payments from Armchair Philanthropists’ subscriptions, and self-funding”.
But the project still has one phase to go before we can hear it.
Sally is now embarking on the editing and mixing phase of this recording project before it can be released to the public, but having completed the mammoth task of bringing these musicians together, funding the post-production element will be another funding challenge. “I haven’t worked out how to fund the next phase, yet!” she jokes, but with philanthropy, Sally knows she has quality, ongoing support.
“My next recording project will probably be in November 2021, to rehearse and record 2 choral works (with Roland Peelman and Luminescence Chamber Singers), but this is dependent on finding more funding (I’m applying for more grants right now) and the health regulations with the Covid landscape.”